Just like every person has their unique personality, the Brand identity is a visual representation of your brand’s “personality”. A brand identity is much more than just a logo , it involves various visual elements that can reflect your brand values through different marketing materials such as business cards, flyers, brochures, packaging, website etc.

Imagine searching for a common product like a mobile phone in a very competitive market, what will catch your eye is the attractive brand identity, the more creative the display of the brand, the more likely the customer will notice. A classic example of creative identity can be Maggi or Parle-g which has a unique name, form of packaging and logo; and these unique products have created a niche in the market. Creative identity can be put simply as a truly distinct selling point with consistent design elements and basic styles, which is necessary for all small and big companies alike.

Scrumfolks helps to design a professional and creative identity for your brand which makes it stand out from the field, and utilizes creative elements to distinguish it from your competitors which can effectively promote your business’s message while making your brand memorable for your customers.